So, about this Snapchat thing… Yeah, it really is a thing it seems

A while back I wrote a brief post asking if anyone was using Snapchat as part of their marketing platform. I got a few responses… I checked the app out… I didn’t get it at all… And then I forgot about it.

Well, it appears the app is making it harder and harder for us to forget it according to this NYT article.

  • Snapchat is worth $30 B-b-b-billion dollars
  • It’s larger than Twitter
  • Facebook and others are desperately trying to emulate its appeal

So, about this Snapchat thingy…

Anyone have anything new to share about it re: social marketing platform?

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About Kurt Brindley

He is tall but he hopes to accomplish more in life than just that...
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15 Responses to So, about this Snapchat thing… Yeah, it really is a thing it seems

  1. colingarrow says:

    Interesting article. I’ve heard some good stuff about Snapchat, but haven’t got around to actually looking at it yet…

    Liked by 2 people

  2. [ Smiles ] If you believe that you can gain the attention of an audience on Snapchat, you might as well give it a try.

    Liked by 3 people

  3. Beyond me! An age thing I think.

    Liked by 2 people

  4. My two kids use it almost exclusively, but I’ve never ventured into it. The last time my family took a hike together, my daughter snap-chatted it and had about 20 extra followers by the end of it.

    Liked by 2 people

  5. kristianw84 says:

    I got it as a joke thing at work, we send each other snaps when we need a break or are trying to make one another laugh when things are tense or too quiet. I use it from time to time, but I don’t see how it would be good for marketing. Once you send a snap the receiver only sees it once, and then it’s gone.

    Liked by 1 person

  6. Brenda says:

    My youngest daughter uses it, but I have no real idea as to what is. :)

    Liked by 2 people

  7. Yeah, I don’t get it either. I think it’s mostly for tweens and teens.

    Liked by 2 people

  8. Alli Farkas says:

    Have no idea how it works or who uses it, it just sounds like some sort of flash visual Twitter to me. Probably will stay far away, as I have from Twitter…wasting enough time on the ‘net as it is.

    Liked by 1 person

  9. Shana Gorian says:

    It’s the younger generation who are on it (13-18 ish?). First it was Instagram, to get away from their parents who were on Facebook. Then too many adults got on Instagram, so now they’ve all moved to Snapchat. The teens seem to need a place of their own, which I guess is no surprise, Didn’t we all, at that time in our lives? I’m sure there’s a way a YA novelist could use it to market, but it would take some fine tuning…and I wouldn’t think any other genres would benefit greatly-but then again, I’m not on it. (My 13 year old is.)

    Liked by 2 people

    • Yeah, the article says it uses a tradition TV advertising model. I guess advertising youth specific genres probably is about the use for it. I can’t imagine trying to market a book directly from it a la twitter or facebook.

      Liked by 1 person

  10. I use it because the kiddos do. Never used it for the blog, though….I think it would take quite a bit of that precious commodity Time that I chronically seem to be out of….

    Liked by 1 person

  11. Yes, it can be useful as a part of SMM…
    Check it out here:
    socialmediadominates.com/snapchat-marketing/

    Liked by 1 person

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