I began a quest a while back to understand how Indie Authors such as myself can leverage the seemingly incomprehensible (at least to an old dud like me) yet immensely popular messaging app called Snapchat.
To be honest, I gave up any hope of me ever using the app as part of my publishing platform right after giving it a very brief whirl of a befuddling go during the time I wrote the first post it.
However, I haven’t given up on trying to understand how it and other apps like it can help others promote their work, especially the younger Indie Authors who best fit the apps’ demographic. So, I’ve kept my eye open for anything relatively relative about it…
Continue reading “So, it looks like “The Industry” is finally beginning to figure out this Snapchat thing…”
A while back I wrote a brief post asking if anyone was using Snapchat as part of their marketing platform. I got a few responses… I checked the app out… I didn’t get it at all… And then I forgot about it.
Well, it appears the app is making it harder and harder for us to forget it according to this NYT article.
- Snapchat is worth $30 B-b-b-billion dollars
- It’s larger than Twitter
- Facebook and others are desperately trying to emulate its appeal
So, about this Snapchat thingy…
Anyone have anything new to share about it re: social marketing platform?
Are any Indie Authors using it to promote their work?
And if they are, are they finding it worthy of the time and brain cells it took them to learn yet another social media thing for which to suck them away from their writing (not that I need it for an excuse to do that… I have many, many others from which to draw from)?
I am filled with such wonderment for this Snapchat thing from seeing more and more written about its value in marketing to the social media-consumed Millennials.