Tag Archives: marketing

David Gaughran

So, as I near the completion of my new novel, I’ve been investing much time lately in that most unfortunate of necessities that every self-respecting self-publishing author must invest in – marketing research.

Yeah…

Marketing is something of which I detest greatly and something at which I fail miserably.

Fortunately for me, however, in my quotidian research for marketing excellence, I stumbled upon (whatever happened to StumbleUpon anyway?) a publishing and marketing guru named, you guessed it…

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INSIDE THE SKIN

NOW AVAILABLE*

INSIDE THE SKIN BOOK COVER

[FORMERLY, THE SEA TRIALS OF AN UNFORTUNATE SAILOR]

GET YOUR FREE COPY!
 

CURRENTLY TRENDING

Amazon Best Sellers Rank: #695 Free in Kindle Store (See Top 100 Free in Kindle Store)
          #1 in Kindle Store > Kindle eBooks > Literature & Fiction > Literary Fiction > Psychological
          #6 in Kindle Store > Kindle eBooks > Literature & Fiction > Literary Fiction > Mystery, Thriller & Suspense
          #12 in Kindle Store > Kindle eBooks > Mystery, Thriller & Suspense > Suspense > Psychological
 

*Only the ebook edition is available and, currently, only at Amazon. It will be several days before the ebook rolls out to other retailers and before the print edition is made available.

 
 

It is with a Heavy Heart that I Bid a Sad Adieu

I came up with the title of my novel, The Sea Trials of an Unfortunate Sailor, early on in its development and I have grown to love it as I have any other part of my existence, such as my left pinkie finger, my crooked nose, my restless and weary soul. However, after seven years since the book’s publishing, and despite the fond things that have been said and written about the story (and a few not-so fond things), I’m afraid it’s time for me to admit that my beloved title and book cover have failed in their efforts to attract new and varied readers.

The Sea Trials of an Unfortunate Sailor

Well, regardless whether it’s the fault of the title and cover or not, it had become glaringly evident to me a long while ago that some serious shaking up with the book was needed. It took me a while, but it has finally come time for the shaking to begin.

My rationale for changing the title – and the book cover, as well – is based upon a gut feeling I’ve had since not too long after the book was published: They were both too navy-centric in their words and imagery, which I suspect have turned off many readers who don’t prefer the military genre, a genre which I have never identified this book to be. I’ve always classified it as literary fiction and a psychological suspense novel.

While the story is certainly set within a military environment – a laid-up warship homeported out of Yokosuka, Japan – its story is not necessarily a military one. It, like most stories written from and of the soul, is a universal story. It is a story about our prejudices, our stereotypes, our identity. The stuff all humans struggle with frequently, regardless the setting they happen to be in.

As it is, the old title and the old book cover essentially scream to prospective readers that this is a military-centric book, and only that.

That being said, it is my pleasure to introduce to you the new title and the new cover for my old novel.

INSIDE THE SKIN BOOK COVER

The new title, Inside the Skin, which is also the title of the story’s second chapter, is derived from the saying inside the skin of the ship, which is navy-speak for simply being or going inside the ship. But seeing how the story’s focus is on one’s identity and sexual orientation, the saying also makes a good metaphor for those themes, as well. We are who we are on the inside, regardless how anyone else wants to label us. As many of us know, one of the main aspects, and sometimes the hardest, of our journey through life is trying to find comfort within our own skin.

As for the book cover, I chose the image firstly because I think it looks cool. I also like how the chain link imagery speaks to the theme of the book – we are trapped within who we are whether we like it or not. It also reminds me of how sometimes it felt like being in a prison when out to sea for long periods of time. The amazing image used for the book cover comes courtesy of Ricardo Gomez Angel of UNSPLASH.COM. If you’d like, you can see it in its original form here. The font, “GOOD TIMES REGULAR,” is courtesy of Raymond Larabie of 1001FONTS.COM and can be seen here.

There is still some work for me to do – new ISBNs, updating the front matter, et cetera – so it will take several days before I begin to initiate the updates to all the various distributors, so you still have some time to get you a copy of the print edition with the old cover.

Hey, never know. It may be worth some money some day…

Fingers crossed.

I guess I should add that I’ve made the ebook version permanently free everywhere (at least for the indefinite future). You can find links to all the various retailers on its About page.

Anyway, regardless whether or not you think the new title intriguing or the new book cover snazzy, I hope you find the story enjoyable because that is what matters most to me.

GET YOUR FREE COPY!
 
 

Happy Cyborg Monday!

Robot Editor

This is not a Cyborg

Hey, wow! To celebrate Cyborg Monday*, you can download all my ebooks from Amazon for free for the day!

If interested, you can read a sample and download them from here.

And as always, thank you for shopping at Amazon where your feedback in the form of reviews are always welcomed (and desired).

#prayforthesingularity

****

*It’s obvious to me, seeing how Jeff Bezos is embracing Cyborgs and dedicating an entire day of discounts and savings in their honor, that he doesn’t fear the AI Apocalypse quite as much as his billionaire bud Elon Musk does.

 

So, about this Snapchat thing… Yeah, it really is a thing it seems

A while back I wrote a brief post asking if anyone was using Snapchat as part of their marketing platform. I got a few responses… I checked the app out… I didn’t get it at all… And then I forgot about it.

Well, it appears the app is making it harder and harder for us to forget it according to this NYT article.

  • Snapchat is worth $30 B-b-b-billion dollars
  • It’s larger than Twitter
  • Facebook and others are desperately trying to emulate its appeal

So, about this Snapchat thingy…

Anyone have anything new to share about it re: social marketing platform?

So, I’m Going To Make A Movie… UPDATE #3

We Have Our Captain!

I am pleased and honored to announce that we have found/been blessedly bestowed with a Director for our film LEAVE.

With a captain now at our film’s helm (yes, I do love my sailing metaphors), we will soon be launching our Indiegogo funding campaign, where we will happily and proudly announce all Cast & Crew.

Even once the Indiegogo campaign launches, we will continue to run our website funding campaign here for those Indie Authors and other Indie Creator-types who would rather receive one of the Reward Packages as a donation incentive to promote their books or other projects versus the incentives that will be offered with the Indiegogo campaign.

To be notified when the Indiegogo campaign goes live, please sign up here.

To learn more about the website funding campaign and how you can promote your books or other projects, please visit here.

To go ahead and just donate now, please do so here.

After you donate via the website campaign, you should be automatically directed to a page where you can select your Reward Package. If you are not directed to the page, please let me know and I will personally assist you.

Right on?

Write on!


PLEASE SUPPORT ALL THOSE WHO SUPPORT OUR FILM.

YOU MAY BE ALSO INTERESTED IN:

So I’m going to make a movie…
So I’m going to make a movie… UPDATE #1
So I’m going to make a movie… UPDATE #2

 
 

The Promotional “Devices” I May Employ To Hook You Onto My Nascent #VBLOG

In addition to trying to shake out as many donation dollars as possible from you…

  • I may discuss and further expand upon interesting comments you leave for me in reaction to on one of my Relating to Humans blog posts or pages.
  • I may end each episode with a scrolling credit sequence of all recent submissions to the Relating to Humans open submissions feature with the title of the submission, the author or creator of the submission, and the website address of the author or creator of the submission.
  • I may visit the websites of frequent visitors to my website to provide a “Website Review,” so to speak, of their sites during my shows.
  • I may encourage you to submit questions you would like me to answer or a comment you would like me to respond to via the contact form of the VBLOG page that I may create which will then send them directly to IAMIRATE@OUTLOOK.COM.
  • I may encourage you to send me, via the contact form of the VBLOG page that I may create which will then send them directly to IAMIRATE@OUTLOOK.COM, short video clips of you answering questions you would like someone, perhaps me, to ask you about your book or other project you are passionate about. I may then edit this short video clip to make it seem as if I am interviewing you during the show.
  • I may in my next episode explain why I decided to endorse Trump for president.

Some of these promotional “devices” may definitely be employed; one of them may definitely not be.

I guess we’ll find out in the next episode – Saturday… ish.
 

xIRATE X VBLOG @ KURTBRINDLEY.COM / SATUDAYS


 

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